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BASIC MARKETING A Marketing Strategy Planning Approach Perreault Cannon McCarthy 19th Edition

BASIC MARKETING A Marketing Strategy Planning Approach Perreault Cannon McCarthy 19th Edition

BASIC MARKETING A Marketing Strategy Planning Approach Perreault Cannon McCarthy 19th Edition

BASIC MARKETING A Marketing Strategy Planning Approach Perreault Cannon McCarthy 19th Edition

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
About the Author

Marketing lost one of its pioneers when E. Jerome “Jerry” McCarthy passed away at his home in East Lansing, Michigan in 2015.

After earning a Ph.D. at the University of Minnesota, McCarthy joined the faculty at Notre Dame and became a Fellow in the prestigious Ford Foundation Program at Harvard, an experience that focused on how to make marketing management practice more rigorous and shaped his thoughts on the needs of students and educators. Jerry spent most of his career at Michigan State University, gaining a reputation for working with passion and purpose. Jerry received the AMA’s Trailblazer Award in 1987 and was voted one of the “top five” leaders in marketing thought by marketing educators.

Jerry was well known for his innovative teaching materials and texts, including Basic Marketing and Essentials of Marketing. These books changed the way marketing was taught by taking a managerial point of view. He also introduced a marketing strategy planning framework, organizing marketing decisions around the “4Ps”―product, place, promotion, and price. As these approaches became the standard in other texts, McCarthy continued to innovate, including new materials in the digital realm. Today’s marketing instructors owe a great debt to this innovative pioneer.

William D. Perreault, Jr., is Kenan Professor of Business Emeritus at the University of North Carolina. Dr. Perreault is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award, which honors career impact on marketing research. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals.

The Decision Sciences Institute has recognized Dr. Perreault for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game!

Dr. Perreault is a past president of the American Marketing Association Academic Council, served as chair of an advisory committee to the U.S. Census Bureau, and served as a trustee of the Marketing Science Institute. He has also worked as a consultant to organizations that range from GE and IBM to the Federal Trade Commission.

Joseph P. Cannon is a Dean’s Distinguished Teaching Fellow and professor of marketing at Colorado State University. He has also taught at the University of North Carolina, Emory University, Instituto de Empresa (Madrid, Spain), INSEAD (Fontainebleau, France), and Thammasat University (Bangkok, Thailand). He has received several teaching awards and the N. Preston Davis Award for Instructional Innovation.

Dr. Cannon’s research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, Journal of Public Policy and Marketing, Antitrust Bulletin, and the Academy of Management Review, among others. He is a two-time recipient of the Louis W. and Rhona L. Stern Award for high-impact research on interorganizational issues. He has also written numerous teaching cases. Dr. Cannon has served on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, and Journal of Marketing Education. The Journal of Marketing has honored Dr. Cannon with several distinguished reviewer awards. He served as chair of the American Marketing Association’s Interorganizational Special Interest Group (IOSIG). Before entering academics, Dr. Cannon worked in sales and marketing for Eastman Kodak Company.
Product details

Series: Irwin Marketing
Hardcover: 784 pages
Publisher: McGraw-Hill Education; 19 edition (February 25, 2013)
Language: English
ISBN-10: 0078028981
ISBN-13: 978-0078028984
Product Dimensions: 8.6 x 1.3 x 11.1 inches

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Strategic Management and Business Policy Globalization Innovation and Sustainablility Wheelen Hunger Hoffman Bamford 14th Edition

Strategic Management and Business Policy Globalization Innovation and Sustainablility Wheelen Hunger Hoffman Bamford 14th Edition

Strategic Management and Business Policy Globalization Innovation and Sustainablility Wheelen Hunger Hoffman Bamford 14th Edition A class-tested approach to Strategy for Strategic Management and Business Policy courses

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Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability . This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.

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For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.

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MyManagementLab for Strategic Management and Business Policy is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

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This program will provide a better teaching and learning experience—for you and your students. Here’s how:

Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Focus on Globalization, Innovation, and Sustainability: These three strategic issues comprise the cornerstone that all organizations must build upon to push their businesses forward
Help Students Apply Concepts to Real-Life Scenarios: A Strategic Management Model provides structure for content and case analysis.

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Note: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133254186/ISBN-13: 9780133254181. That package includes ISBN-10: 0133126145/ISBN-13: 9780133126143 and ISBN-10: 0133123685/ISBN-13: 9780133123685.

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MyManagementLab is not a self-paced technology and should only be purchased when required by an instructor.
Product details

Hardcover: 832 pages
Publisher: Pearson; 14 edition (February 2, 2014)
Language: English
ISBN-10: 0133126145
ISBN-13: 978-0133126143
Product Dimensions: 8.3 x 1.4 x 10.1 inches

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Employment and Labor Law Cihon Castagnera 9th Edition

Employment and Labor Law Cihon Castagnera 9th Edition

Employment and Labor Law Cihon Castagnera 9th EditionNow you can give students of business and other non-legal professions the comprehensive introduction to employment and labor-relations law they need with EMPLOYMENT AND LABOR LAW, 9E. Specially designed for the non-legal student, this book uses real case excerpts to encourage critical reasoning and illustrate how labor-related disputes arise and are resolved in the courts. Enlightening chapter features, such as The Working Law and Ethical Dilemma, connect with students by showing how labor legislation and ethical decision-making impact employees at all levels of organizations today. This edition highlights the latest information on timely issues, such as the NLRB and EEOC, the Fair Labor Standards Act, President Obama’s executive orders regarding undocumented immigrants and LGBT rights, Obamacare, the Defense of Marriage Act, and other employee-benefits developments. No other book on the market contains such a balanced coverage combined with a proven, student-friendly approach.
About the Author

Patrick J. Cihon is an Associate Professor of Law and Public Policy at Syracuse University’s Whitman School of Management. His research interests include employment law, employment discrimination, labor relations, and dispute resolution. Professor Cihon is the co-author of West’s TERMINATION OF EMPLOYMENT as well as a number of books and articles in the field of employment law. After a career with the Ontario Ministry of Labor, Professor Cihon joined Syracuse where he has received the Outstanding Faculty Member Award from both the Syracuse University Association of Graduate Business Students and the Syracuse Chapter of Beta Gamma Sigma. Professor Cihon earned his B.A. from Pennsylvania State University, an LL.B. from Osgoode Hall Law School of York University in Toronto, and an LL.M. from Yale Law School.

James Ottavio Castagnera is the Associate Provost and Legal Counsel for Academic Affairs at Rider University in Lawrenceville and Princeton (NJ). In this role, he oversees the Center for International Education, extensive regulatory matters, labor relations with the faculty union, and numerous other law-related and governance responsibilities in the Academic Affairs Division. He is also the Managing Director of K&C Human Resource Enterprises, a freelance writing, editing and consulting organization focused on labor/employment and higher education law. In addition to EMPLOYMENT AND LABOR LAW, Dr. Castagnera has published 18 other books, including AL QAEDA GOES TO COLLEGE (Praeger, 2009); nCOUNTER TERRORISM ISSUES (CRC Press 2013); HANDBOOK FOR STUDENT LAW (Peter Lang 2011, 2014); EMPLOYMENT LAW ANSWER BOOK (Wolters Kluwer, 8th ed. 2013), and West’s TERMINATION OF EMPLOYMENT with co-author Patrick Cihon. He holds a J.D. and Ph.D. from Case Western Reserve University and has been a member of the Pennsylvania Bar for 34 years.
Product details

Hardcover: 773 pages
Publisher: South-Western College/West; 9 edition (January 1, 2016)
Language: English
ISBN-10: 130558001X
ISBN-13: 978-1305580015
Product Dimensions: 8.1 x 1.4 x 9.2 inches

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Human Resource Selection Gatewood Feild Barrick 8th Edition

Human Resource Selection Gatewood Feild Barrick 8th Edition

Human Resource Selection Gatewood Feild Barrick 8th EditionPacked with the latest research, court findings, and best practices from the field, Gatewood/Feild/Barrick’s HUMAN RESOURCE SELECTION, 8E equips learners and practitioners alike with the tools to develop and implement effective selection programs within today’s unique organizations. With an engaging presentation, the book focuses on the most important legal, global and ethical concerns; psychometric measurement concepts; job analysis; predictors of job performance; criteria measures; and much more. It also introduces future and current practitioners to the most popular selection tools?as well as the technical challenges. In addition, detailed discussions explore the role of social media in the selection process.
About the Author

Robert D. Gatewood received his Ph.D. in industrial psychology from Purdue University. After accomplishing this, he first worked as a consultant for American Institutes for Research and then joined academia. His first position was as a member of the Department of Management at the Terry College of Business, University of Georgia. As has been indicative of his well planned career, Bob thought that he would stay at Terry for maybe five years because it would only take a few years for a smart person with three liberal arts degrees to get used to business schools and then move on to bigger and better things. Thirty-four years later, he decided that maybe it was time to move on. During these years, Bob climbed the academic ranks from assistant to full professor and pursued an administrative career at Terry as a department chair and associate dean in the College of Business. Bob was also elected to five executive positions, including President, within the Human Resources Division of the Academy of Management. In 2005, Bob moved to the Neeley School of Business at Texas Christian University as the Director of the Executive MBA Program. In 2008 he moved to Denver, Colorado when his wife Chris became Dean of the Daniels School of Business at the University of Denver. He had the good sense to retire from faculty life at that point. As a consultant, Bob has worked with a number of companies; PPG Industries, Westinghouse, BellSouth, and Ford for example.

Hubert S. Feild earned his Ph.D. in industrial psychology from the University of Georgia. He has been a faculty member in the Department of Management at Auburn University for more than 33 years and is now the Torchmark Professor of Management. His numerous articles have been published in such journals as ACADEMY OF MANAGEMENT JOURNAL, JOURNAL OF APPLIED PSYCHOLOGY, and PERSONNEL PSYCHOLOGY. He also has done many projects for companies like SONY, PPG Industries, GE, and AmSouth Bank. A former student athlete, he played baseball at Mississippi State.

Murray Barrick obtained his Ph.D. in industrial and organizational psychology from the University of Akron. He is head of the Department of Management as well as a Distinguished Professor and the Robertson Chair at the Mays Business School at Texas A&M. He previously served as a faculty member at the University of Iowa and Michigan State University. Dr. Barrick’s first publication?featured in PERSONNEL PSYCHOLOGY in 1991?was recognized as the most frequently cited article in that journal during the 1990s. More recently, it was reported to be the most highly cited article in industrial psychology between 2001 and 2005. By April 2009, this one article had been cited more than 2,300 times (Google Scholar). Dr. Barrick’s awards include the Outstanding Published Paper, the Owens Scholarly Achievement Award, and the 2009 Distinguished Scientific Contributions Award from the Society for Industrial and Organizational Psychology, which he won along with Mick Mount. A former associate editor of PERSONNEL PSYCHOLOGY, he serves on the editorial boards of the JOURNAL OF APPLIED PSYCHOLOGY, PERSONNEL PSYCHOLOGY, and JOURNAL OF MANAGEMENT. As for hobbies, Dr. Barrick enjoys biking across Iowa on the annual “RAGBRAI” ride. In addition, he has served as a keynote speaker in Pretoria, South Africa, and Melbourne, Australia; conducted tutorial workshops in Saudi Arabia, Switzerland, Australia, and New Zealand; and attended the occasional SIOP Conference.
Product details

Hardcover: 688 pages
Publisher: South-Western College Pub; 8 edition (May 26, 2015)
Language: English
ISBN-10: 1305102681
ISBN-13: 978-1305102682
Product Dimensions: 8.2 x 1.2 x 10 inches

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Managerial Accounting Creating Value in a Dynamic Business Environment Hilton Platt 11th Edition

Managerial Accounting Creating Value in a Dynamic Business Environment Hilton Platt 11th Edition

Managerial Accounting Creating Value in a Dynamic Business Environment Hilton Platt 11th EditionThe emphasis of Managerial Accounting, 11th edition is on teaching students to use accounting information to best manage an organization. In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton/Platt offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation.
About the Author

Ronald W. Hilton is a Professor of Accounting at Cornell University. With bachelor’s and master’s degrees in accounting from The Pennsylvania State University, he received his Ph.D. from The Ohio State University.
Product details

Hardcover: 848 pages
Publisher: McGraw-Hill Education; 11 edition (September 1, 2016)
Language: English
ISBN-10: 125956956X
ISBN-13: 978-1259569562
Product Dimensions: 8.7 x 1.4 x 11.1 inches

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Project Management The Managerial Process Larson Gray 7th Edition

Project Management The Managerial Process Larson Gray 7th Edition

Project Management The Managerial Process Larson Gray 7th EditionAs the market-leading textbook on the subject, Project Management: The Managerial Process is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can be applied. It focuses on how project management is integral to the organization as a whole. The text not only delivers the tools and processes is essential to successful project management but also an understanding that the effectiveness of these tools and methods are shaped and determined by the prevailing culture of the organization and interpersonal dynamics of the people involved. As such, Larson/Gray presents a holistic view that focuses on methodology as well as the human dimension and how they interact to determine the outcome of projects.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
About the Author

Professor of project management in the department of management, marketing, and international business at the College of Business, Oregon State University. He teaches executive, graduate, and undergraduate courses on project management, organizational behavior, and leadership. His research and consulting activities focus on project management. He has published numerous articles on matrix management, product development, and project partnering. He has been a member of the Portland, Oregon, chapter of the Project Management Institute since 1984. In 1995 he worked as a Fullbright scholar with faculty at the Krakow Academy of Economics on modernizing Polish business education. In 2005 he was a visiting professor at Chulalongkorn University in Bangkok, Thailand. He received a B.A. in psychology from Claremont McKenna College and a Ph.D. in management from State University of New York at Buffalo. He is a certified project management professional (PMP).

Professor emeritus of management at the College of Business, Oregon State University. He continues to teach undergraduate and graduate project management courses overseas and in the United States; he has personally taught more than 100 executive development seminars and workshops. His research and consulting interests have been divided equally between operations management and project management; he has published numerous articles in these areas, plus a text on project management. He has also conducted research with colleagues in the International Project Management Association. Cliff has been a member of the Project Management Institute since 1976 and was one of the founders of the Portland, Oregon, chapter. He has been the president of Project Management International, Inc. (a training and consulting firm specializing in project management) since 1977. He received his B.A. in economics and management from Millikin University, M.B.A. from Indiana University, and doctorate in operations management from the College of Business, University of Oregon.
Product details

Series: Mcgraw-Hill Series Operations and Decision Sciences
Hardcover: 688 pages
Publisher: McGraw-Hill Education; 7 edition (February 7, 2017)
Language: English
ISBN-10: 1259666093
ISBN-13: 978-1259666094
Product Dimensions: 8.3 x 1.4 x 10 inches

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Differential Equations with Boundary-Value Problems Dennis G. Zill 9th Edition

Differential Equations with Boundary-Value Problems Dennis G. Zill 9th Edition

Differential Equations with Boundary-Value Problems Dennis G. Zill 9th EditionDIFFERENTIAL EQUATIONS WITH BOUNDARY-VALUE PROBLEMS, 9th Edition strikes a balance between the analytical, qualitative, and quantitative approaches to the study of Differential Equations. This proven text speaks to students of varied majors through a wealth of pedagogical aids, including an abundance of examples, explanations, “Remarks” boxes, and definitions. Now fully supported by two strong digital learning solutions, Enhanced WebAssign and MindTap Math, the book provides a thorough overview of the topics typically taught in a first course in Differential Equations as well as an introduction to boundary-value problems and partial Differential Equations written in a straightforward, readable, and helpful style.
About the Author

Dennis G. Zill is professor of mathematics at Loyola Marymount University. His interests are in applied mathematics, special functions, and integral transforms. Dr. Zill received his Ph.D. in applied mathematics and his M.S. from Iowa State University in 1967 and 1964, respectively. He received his B.A. from St. Mary’s in Winona, Minnesota, in 1962. Dr. Zill also is former chair of the Mathematics Department at Loyola Marymount University. He is the author or co-author of 13 mathematics texts.
Product details

Hardcover: 559 pages
Publisher: Brooks Cole; 9 edition (January 1, 2017)
Language: English
ISBN-10: 1305965795
ISBN-13: 978-1305965799
Product Dimensions: 1 x 8.8 x 11 inches

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C How to Program Paul J. Deitel 8th Edition

C How to Program Paul J. Deitel 8th Edition

C How to Program Paul J. Deitel 8th Edition For courses in computer programming

C How to Program is a comprehensive introduction to programming in C. Like other texts of the Deitels’ How to Program series, the book serves as a detailed beginner source of information for college students looking to embark on a career in coding, or instructors and software-development professionals seeking to learn how to program with C.

The Eighth Edition continues the tradition of the signature Deitel “Live Code” approach–presenting concepts in the context of full-working programs rather than incomplete snips of code. This gives readers a chance to run each program as they study it and see how their learning applies to real world programming scenarios.
About the Author

Paul Deitel, CEO and Chief Technical Officer of Deitel & Associates, Inc., is a graduate of MIT, where he studied Information Technology. Through Deitel & Associates, Inc., he has delivered hundreds of programming courses to industry clients, including Cisco, IBM, Siemens, Sun Microsystems, Dell, Lucent Technologies, Fidelity, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, White Sands Missile Range, Hospital Sisters Health System, Rogue Wave Software, Boeing, SunGard Higher Education, Stratus, Cambridge Technology Partners, One Wave, Hyperion Software, Adra Systems, Entergy, CableData Systems, Nortel Networks, Puma, iRobot, Invensys and many more. He and his co-author, Dr. Harvey M. Deitel, are the world’s best-selling programming-language textbook/professional book/video authors.

Dr. Harvey M. Deitel, Chairman and Chief Strategy Officer of Deitel & Associates, Inc., has 54 years of experience in the computer field. Dr. Deitel earned B.S. and M.S. degrees in electrical engineering from MIT and a Ph.D. in mathematics from Boston University (all with a focus on computing). He has extensive college teaching experience, including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates in 1991 with his son, Paul Deitel. The Deitels’ publications have earned international recognition, with translations published in Chinese, Korean, Japanese, German, Russian, Spanish, French, Polish, Italian, Portuguese, Greek, Urdu and Turkish. Dr. Deitel has delivered hundreds of programming courses to academic institutions, major corporations, government organizations and the military.
Product details

Series: How to Program
Paperback: 1008 pages
Publisher: Pearson; 8 edition (March 8, 2015)
Language: English
ISBN-10: 0133976890
ISBN-13: 978-0133976892
Product Dimensions: 7 x 1.4 x 9.1 inches

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Social Psychology Kassin Fein Markus 10th Edition

Social Psychology Kassin Fein Markus 10th Edition

Social Psychology Kassin Fein Markus 10th EditionDistinguished by its current-events emphasis, the aim to bring the outside world into the field of social psychology, strong diversity coverage, and engaging connections drawn between social psychology and students’ everyday lives, SOCIAL PSYCHOLOGY, Tenth Edition, remains one of the most scholarly and well-written texts in its field. The book integrates classic and contemporary research, and includes comprehensive coverage of social cognition and evolutionary psychology as well as authoritative material on social psychology and the law. Coverage of culture and diversity is integrated into every chapter by Hazel Rose Markus, a leader and respected researcher in the study of cultural psychology. A newsy, relevant, and up-to-date photo program complements the narrative. The text is available with MindTap, a digital learning experience that features dynamic assignments and applications that you can personalize, real-time course analytics, and a reader.
About the Author

Saul Kassin is a Distinguished Professor of Psychology at John Jay College of Criminal Justice. Born and raised in New York City, he graduated from Brooklyn College. After receiving his Ph.D. from the University of Connecticut, he spent time at the University of Kansas, Purdue University, the Federal Judicial Center, Stanford University, and Williams College. He is an author or editor of several books — including PSYCHOLOGY, DEVELOPMENTAL SOCIAL PSYCHOLOGY, THE AMERICAN JURY ON TRIAL, and THE PSYCHOLOGY OF EVIDENCE AND TRIAL PROCEDURE. Interested in social-psychological causes of wrongful convictions, Dr. Kassin pioneered the scientific study of false confessions. His work is cited all over the world — including by the U.S. Supreme Court. He has received several awards for his work on false confessions and has served as a consultant in a number of high profile cases. He has also appeared as a media consultant for all major news networks and in a number of documentaries, including Ken Burns’ 2012 film, The Central Park Five.

Steven Fein is Professor of Psychology at Williams College, Williamstown, Massachusetts. Born and raised in Bayonne, New Jersey, he received his A.B. from Princeton University and his Ph.D. in social psychology from the University of Michigan. He has been teaching at Williams College since 1991, with time spent teaching at Stanford University in 1999. His edited books include EMOTION: INTERDISCIPLINARY PERSPECTIVES, READINGS IN SOCIAL PSYCHOLOGY: THE ART OF SCIENCE AND RESEARCH, MOTIVATED SOCIAL PERCEPTION: THE ONTARIO SYMPOSIUM, and GENDER AND AGGRESSION: INTERDISCIPLINARY APPROACHES. He recently completed a term on the executive committee of the Society of Personality and Social Psychology. His research interests concern stereotyping and prejudice, suspicion, and sociocultural and motivational influences on person perception.

Hazel Rose Markus is the Davis-Brack Professor in the Behavioral Sciences at Stanford University. She also co-directs the Stanford Center for Comparative Studies in Race and Ethnicity. Before moving to Stanford in 1994, she was a professor at the University of Michigan, where she received her Ph.D. The focus of her work is the sociological shaping of mind and self. Born in England of English parents and raised in San Diego, California, she has been persistently fascinated by how nation of origin, region of the country, gender, ethnicity, race, religion, and social class shape self and identity. With her colleague Shinobu Kitayama at the University of Michigan, she has pioneered the experimental study of how culture and self influence one another. Dr. Markus was elected to the American Academy of Arts and Sciences in 1994 and is a Fellow of APS, APA, and Division 8. Some of her recent co-edited books include CULTURE AND EMOTION: EMPIRICAL STUDIES OF MUTUAL INFLUENCE, ENGAGING CULTURAL DIFFERENCES: THE MULTICULTURAL CHALLENGE IN LIBERAL DEMOCRACIES, and JUST SCHOOLS: PURSUING EQUAL EDUCATION IN SOCIETIES OF DIFFERENCE.
Product details

Series: MindTap for Psychology
Hardcover: 650 pages
Publisher: Wadsworth Publishing; 10 edition (March 1, 2016)
Language: English
ISBN-10: 1305580222
ISBN-13: 978-1305580220
Product Dimensions: 10.9 x 8.9 x 1.3 inches

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Cognition Ashcraft Radvansky 6th Edition

Cognition Ashcraft Radvansky 6th Edition

Cognition Ashcraft Radvansky 6th Edition Provides a balance between classic research and current topics

The psychology of human memory and cognition is fascinating, dealing with questions and ideas that are inherently interesting; how we think, reason, remember, and use language, to name just a few. Using a first person narrative, Cognition, 6/e poses direct questions to the reader, and balances classic research with cutting edge topics, drawing in the reader and conveying the excitement of the field.

The sixth edition has been updated and expanded upon, with two new chapters – one on cognitive development and the other on cognition and emotion. Reflecting the increasing use of new technologies to study memory and cognition, the authors continue to integrate sections on neurosciences within individual chapter topics.

MyPsychLab is a part of the Ashcraft / Radvansky program. Research and writing tools, including access to academic journals, help students explore Cognition in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

This text is available in a variety of formats – digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Product details

Hardcover: 592 pages
Publisher: Pearson; 6 edition (August 7, 2013)
Language: English
ISBN-10: 0205985807
ISBN-13: 978-0205985807
Product Dimensions: 7.5 x 1 x 9.2 inches

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